Simply Shutters are the number 1 ranked UK manufacturer of external shutters in the UK. They provide a 100% satisfaction guarantee and the lowest prices in the UK.
They are already very successful in what they do but hadn’t explored the world of online marketing much before. Owner Paul approached Ghost following a recommendation from a business contact that they should be running Paid Search ads on Google.
Unfortunately, Paul had been a victim of Click Fraud in the past and was wasn’t convinced that advertising on Google works. Nonetheless, he got in touch with Ghost as he was intrigued by the idea of them being able to run the campaigns themselves after some training (Digital Hero Training).
Following some discussion on the benefits of advertising on Google (see blog post: What Is The Best Digital Marketing Platform?) and reassurance that things have moved on massively in regards to Click Fraud protection, Paul decided that it was worth a try!
Paul wanted to focus on his internal Louvre Doors product to start with and go from there.